EBU key messages on Media Literacy
Public service media (PSM) advance everyday media literacy: the ability to access the media, to understand and critically evaluate its content and communicate over a range of platforms. Nowadays, PSM use multi-platforms to create an intelligent media experience, to reach out to audiences in interactive and innovative ways.
Video excerpts Media Literacy Forum
See video examples of how PSM are encourage online engagement, rendering audiovisual media accessible to as many people as possible, creating a trusted space facilitating interaction, creativity and innovation as well as providing programmes and platforms which inform and empower to citizens. Click here for the video gallery.
Bridging the digital divide
PSM play a central role in promoting media literacy through awareness programmes by ensuring universal access to quality content and modern distribution platforms. PSM help audiences to watch their programmes objectively and to connect and engage with different media platforms in order to effectively benefit from their services.
Inform and empower citizens to democracy
In an environment where citizens are beset by information, PSM help citizens understand how media work, how they influence our lives and how best they may be used. Through various programmes, online services and initiatives, they enhance critical understanding, participation and active citizenship in the public sphere.
Creating a trusted space
PSM empower citizens to use evolving media technologies: to stimulate creativity, audience participation and innovation. PSM are particularly committed to creating a safe, creative online digital environment for children and young adults. Campaigns, online tools and cross-media programmes enable children and others to take an active part in the media world.
EBU Media Literacy Forum -- 1 March - Brussels
Welcome speech by Jean‐Paul Philippot, EBU President
EBU Member initiatives on media literacy
Encouraging online engagement
Fostering a media-savvy public
Platform for expression
Facilitating interaction and creativity